Tokmanni Group is known for its low prices and wide and attractive assortment of products, but we also want to draw attention to the importance of corporate social responsibility. Funds raising and communicating about important questions in our society is our way to be a more socially responsible company.

We care about people and their well-being. Since 2011, our Tokmanni variety discount retail chain has organised annual campaigns with Unilever Finland, a well-known A-brand supplier, resulting in a donation of 820,000€ worth of necessities (during 2011-2024) such as hygiene products to Hurstinapu ry, a traditional Finnish charity led by the Hursti family and known to the entire Finnish people. 

Sirpa Huuskonen, Chief People, Culture and Sustainability Officer at Tokmanni Group: “Our co-operation with the Hurstinapu organisation has been praised for its concreteness and focus on people in need in Finland.”

By selling the Mielinauha campaign product, our Tokmanni variety discount retail chain has taken part in all annual Mielinauha campaigns organised by MIELI Mental Health Finland since 2018. For example, in 2023, we launched a campaign in which we donated EUR 10.000 from Arki 360° products sold at Tokmanni stores and online store between March 30 and and June 30 2023, to support mental health work and crisis relief in Finland. In 2024, we launched a similar campaign in which we ended up donating a total of EUR 10.000 from Future TT Sport products purchased from Tokmanni between April 3 and June 30 2024, and a total of EUR 12.000) from Arki 360° products purchased from Tokmanni between 1 September and 30 November 2024. Again, in the spring of 2025, we launched a similar campaign with Future TT Sport products.

Sirpa Huuskonen, Chief People, Culture and Sustainability Officer at Tokmanni Group:
“We value MIELI’s work to reduce the stigma around mental health. Feedback shows that campaigns like this and our co-operation are needed. We are happy to continue our cooperation with the organisation in 2025.”

In addition, from 2019 to 2023, Tokmanni collaborated with the Finnish Red Cross to promote community well-being and reduce loneliness and social exclusion. During our collaboration we, for example, took part in the Finnish Red Cross’ annual Hunger Day collection and supported its Christmas cafés and volunteer friend activities across the country. In addition, in 2022, we donated money to the Finnish Red Cross Disaster Relief Fund to the help Ukrainians. We are especially proud of our joint campaign during the 2021 Hunger Day collection, which resulted in a EUR 100,884.35 donation to the Finnish Red Cross Disaster Relief Fund. The fund helped victims of natural disasters and war and maintained volunteers’ preparedness for crisis situations.

In Sweden, our Dollarstore store chain has built a long-term cooperation with the Stockholm City Mission, in which the Swedish variety discount retailer donates product samples to the organisation. The Stockholm City Mission sells these product samples and receives the sales profits. The Stockholm City Mission is an organisation helping vulnerable people. They work to break alienation, fight homelessness and support people in difficult life situations.

We take climate and biodiversity into account

Climate is one of our most important sustainability themes. We try to minimize food waste, for example. Our Tokmanni stores have discounts for food products approaching their expiry date. In addition, to minimise food waste, our Tokmanni stores sell processed food products that is past its best-before date but fully usable. Our logistics centre in Isolammintie, Mäntsälä and over 100 Tokmanni stores have signed agreements to donate unsold food when possible. For example, in 2023, a total of 134 (2022: 145) Tokmanni stores and our logistics centre in Isolammintie, Mäntsälä gave away food products to charity.

In addition, Tokmanni store chain has supported the protection of the Baltic Sea, which suffers form eutrophication in particular. In 2020, 2021, 2022, 2023, and 2024, we organised campaigns with the John Nurminen Foundation, which specialises in saving the Baltic Sea and its heritage. These campaigns resulted in a total donation of 178,000€.

The John Nurminen Foundation’s projects improve the state of the Baltic Sea by reducing the environmental load on the sea and the environmental risks to which the sea is exposed, and the work is guided by measurable results. We will continue our collaboration by campaigning for the Baltic Sea also in 2025.

Sirpa Huuskonen, Chief People, Culture and Sustainability Officer at Tokmanni Group:
“Our co-operation has offered us a great opportunity to provide information about the importance of the Baltic Sea and its protection. In addition, Tokmanni’s customers have been offered an easy and practical way to contribute to the protection of the Baltic Sea.”

Support is also provided on a small scale

In addition, each Tokmanni store has its own, relatively small but important opportunity to sponsor various organisations. Our Tokmanni store personnel can allocate their store-specific support to various groups. Often, they choose local groups, such as youth sports clubs or schools.

The header photo above shows Sirpa Huuskonen, Chief People, Culture and Sustainability Officer at Tokmanni Group (left) and Liisa Partio, Communications Director at MIELI Mental Health Finland. Photo: Viivi Virtanen / MIELI Mental Health Finland