At Tokmanni Group, a customer can select what they need from a wide and interesting assortment of products. Our product categories include groceries, home cleaning and personal care, clothing, tools and electrical equipment, home, decoration and garden, as well as leisure and home electronics.

Our private labels include Arki 360°, Autoplus, BBQ King, Brücke, Future TT Sport, NATUR PREMIUM PET, Ideale+, Noixx, Iisi, Kraft, Kotikulta, Parco, Perfekt+, Pisara, Pola, Pola Plus, Priima, Tok Garden and Vaeltaja, among others. You can familiarise yourself with the product range of our own brands, for example, in our Tokmanni online store.

Some of the key measures taken by Tokmanni Group to improve the gross margin include increasing direct imports and growing the sales of its private label products. These measures integrally involve increasing sourcing through the sourcing company in Shanghai in China and boosting the efficiency of such sourcing, as well as growing the sales of stock lots. We have a joint sourcing company in Shanghai with the Norwegian discount variety retailer  Europris ASA.  

By focusing on our own brand products and direct imports, creating long-term supplier relationships and working closely with various parties, we are able to influence the manufacturing conditions of the sourced products and keep product prices low. 

We have a long history of developing and selling our private labels in our Tokmanni stores in Finland. Nowadays, these private labels are also increasingly seen in our Dollarstore stores in Sweden and in our Big Dollar stores in Denmark.

The construction of a common assortment between our variety discount retail chains is progressing at a good pace. We benefit significantly from economies of scale in sourcing, purchasing and distribution. Halloween is a good example of this, as in 2024 we had a common assortment in Tokmanni, Dollarstore and Big Dollar stores.