strategy and targets
Tokmanni Group’s target is to continue its strong growth. The Group’s long-term vision is to become the leading variety discount retailer in Northern Europe.
Tokmanni Group expanded its operations beyond Finland in line with its strategy by buying the Swedish discount store chain Dollarstore in August 2023. Together, Tokmanni and Dollarstore form one of the leading discount retailers in the Nordic markets.
Dollarstore is the spearhead of our expansion. Tokmanni Group will support Dollarstore’s strong growth in current and potential new markets.
Tokmanni Oy entered into an agreement with SPAR International on 14 January 2025. The license to operate the SPAR brand exclusively in Finland was granted to Tokmanni which will benefit from the scale and knowhow of SPAR International, particularly in the area of grocery retailing.
Strategic cornerstones
The cornerstones of Tokmanni Group’s strategy are enhancing customer confidence and loyalty and improving cost-effectiveness. Key measures to achieve these are investments in the expansion of the assortment, low prices, easy shopping, an attractive customer experience, the expansion of the store network, personnel, responsibility and the efficiency of operations.
To achieve our targets, Tokmanni Group must have service-oriented and motivated personnel, efficient sourcing and buying, efficient supply chain and efficient digital solutions. With every day low cost, we improve cost efficiency and have the lowest price level.
The strategic targets will be achieved through the following measures:
Sources of growth
- Accelerating the growth of the store network
- Acquisitions: for example, Dollarstore, Click Shoes, and Shoe House
- Cooperating with SPAR International and SPAR retailers
Sources of profitability
- Purchase negotiations regarding direct purchases
- Drive private labels sales
- Efficient indirect sourcing
- Supply chain efficiency
- Manage personnel expenses by streamlining processes
- Tokmanni Group supports the profitable growth of its store chains
Sources of success
- Make our store chain the best places to work in the retail sector
- Develop our customer loyalty programme and mobile app
- Make Tokmanni Group an even more sustainable variety discount retailer
- Use digital solutions to increase sales and improve operating efficiency
- Leverage acquired capabilities to the entire Group
The targets of Tokmanni Group’s strategic period 2021–2025 and achievements in 2024
| Target set in March 2021 | Updated target, February 2024 | Achievement in 2024 | |
|---|---|---|---|
| Revenue in 2025 | EUR 1.5 billion | EUR 1.8 billion | EUR 1,675.0 million |
| Comparable EBIT in 2025 | EUR 150 million | EUR 150 million | EUR 99.7 million |
| Store network at the of 2025 | Over 220 stores in Finland | Over 360 stores in Nordics* | 344 stores in Nordics* |
| Net debt / comparable EBITDA | Less than 3.2 (incl. IFRS 16 impact) | Less than 2.25 at year-end (excl. IFRS 16 impact) | 2.39 (excl. IFRS 16 impact) |
| Dividend** | About 70% of net result for the financial year | About 70% of net result for the financial year | 83% of net result for the financial year 2023 |
* The figure does not include Click Shoes or Shoe House stores.
** The decision to distribute dividend is always d
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