Tokmanni Group’s target is to continue its strong growth. The Group’s long-term vision is to become the leading variety discount retailer in Northern Europe.

Tokmanni Group expanded its operations beyond Finland in line with its strategy by buying the Swedish discount store chain Dollarstore in August 2023. Together, Tokmanni and Dollarstore form one of the leading discount retailers in the Nordic markets.

Dollarstore is the spearhead of our expansion. Tokmanni Group will support Dollarstore’s strong growth in current and potential new markets.

Tokmanni Oy entered into an agreement with SPAR International on 14 January 2025. The license to operate the SPAR brand exclusively in Finland was granted to Tokmanni which will benefit from the scale and knowhow of SPAR International, particularly in the area of grocery retailing.

Strategic cornerstones

The cornerstones of Tokmanni Group’s strategy are enhancing customer confidence and loyalty and improving cost-effectiveness. Key measures to achieve these are investments in the expansion of the assortment, low prices, easy shopping, an attractive customer experience, the expansion of the store network, personnel, responsibility and the efficiency of operations.

To achieve our targets, Tokmanni Group must have service-oriented and motivated personnel, efficient sourcing and buying, efficient supply chain and efficient digital solutions. With every day low cost, we improve cost efficiency and have the lowest price level.