strategy and targets
Tokmanni Group’s target is to continue its strong growth. The Group’s long-term vision is to become the leading variety discount retailer in Northern Europe.
Tokmanni Group expanded its operations beyond Finland in line with its strategy by buying the Swedish discount store chain Dollarstore in August 2023. Together, Tokmanni and Dollarstore form one of the leading discount retailers in the Nordic markets.
Dollarstore is the spearhead of our expansion. Tokmanni Group will support Dollarstore’s strong growth in current and potential new markets.
Tokmanni Oy entered into an agreement with SPAR International on 14 January 2025. The license to operate the SPAR brand exclusively in Finland was granted to Tokmanni which will benefit from the scale and knowhow of SPAR International, particularly in the area of grocery retailing.
Strategic cornerstones
The cornerstones of Tokmanni Group’s strategy are enhancing customer confidence and loyalty and improving cost-effectiveness. Key measures to achieve these are investments in the expansion of the assortment, low prices, easy shopping, an attractive customer experience, the expansion of the store network, personnel, responsibility and the efficiency of operations.
To achieve our targets, Tokmanni Group must have service-oriented and motivated personnel, efficient sourcing and buying, efficient supply chain and efficient digital solutions. With every day low cost, we improve cost efficiency and have the lowest price level.
Actions to improve Tokmanni Group profitability 2026:
Sources of growth
- Low price program. We emphasise low prices through our campaigns and price programme, which act as a key driver of sales by increasing customer visits and supporting demand.
- Dollarstore. We develop the Dollarstore segment by strengthening the attractiveness of the concept, expanding the assortment, and increasing customer traffic.
- SPAR. We develop and expand the SPAR concept to increase customer visits, particularly in grocery retail.
Sources of profitability
- Joint buying. We leverage our joint sourcing organisation to increase purchasing volumes and lower purchase prices through a shared assortment across the Group.
- Cost control. We maintain strict cost discipline and continuously improve the cost efficiency of our operations.
- Inventory management. We improve demand planning and strengthen operational discipline.t
Sources of success
- One Company. We integrate sourcing, supply chain and support functions into one unified model to increase efficiency and fully capture economies of scale.
- Transformation of work and productivity. We improve productivity by enhancing operational efficiency, standardising processes, improving demand planning and optimising the supply chain, for example by leveraging advanced analytics and AI.
- Better together. We leverage the Group’s shared capabilities and strengthen collaboration across the organisation.
What would you like us to tell you more about our Tokmanni Group?
Let us know, for example, through Tokmanni’s customer service, we would like to hear from you!